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These days online shopping is no longer just about clicking to purchase products. Especially in the fashion industry, the combination of cutting-edge technologies like artificial intelligence (AI) and recommendation systems is transforming the shopping experience into something more personalized and exciting. Fashion e-commerce businesses that use AI and recommendation system are likely to grow rapidly, and OMNICOMMERCE is a leading player in this field that cannot be overlooked.
What is a recommendation system in fashion businesses?
Imagine you’re shopping for clothes online, and other products you might like appear for you to choose from. These could be a pair of shoes that go well with the pants you viewed, or a trending dress. This is called a ‘Recommendation System’. Especially in the fashion industry, businesses want customers to see products that match their preferences and fit them perfectly. By using data from purchase and search histories, you can increase sales opportunities and create a memorable experience for your customers.
According to the OMNICOMMERCE website, the recommendation system can increase sales by over 150%, particulary in the fashion industry, which involves the complex issues of style and personal preference.
Why is OMNICOMMERCE the best choice for fashion business?
OMNICOMMERCE not only provides a powerful AI-driven recommendation system but also offers other solutions covering all the needs of online fashion businesses.
1. Tagging AI
✔ Automated Product Tagging: If your fashion business has a wide variety of products, correctly classifying product categories is crucial. OMNICOMMERCE simplifies this process with automated tagging, allowing you to categorize each product quickly and accurately .
✔ Image Moderation: Many customers make their purchase decisions based on product images. However, ensuring that all uploaded images are of high quality can be challenging. OMNICOMMERCE enhances image quality by creating tags for product images, leading to better search results and shopping experiences.
2. Personalization AI
✔ Personalized Recommendation: Dressing is a matter of personal style, and OMNICOMMERCE understands that each customer has unique preferences. With hyper-personalized product recommendations that tailor suggestions based on each customer’s behavior and preferences, OMNICOMMERCE provides a shopping experience that perfectly matches their tastes.
3. Discovery AI
✔ Visual Recommendation: Shopping for clothes and accessories often requires inspiration from what we see. OMNICOMMERCE’s recommendation system can quickly and accurately find similar items based on what your customers are viewing.
✔ Camera Search: For customers who want to find similar items by uploading images, using a mobile camera to take a photo and letting AI to search for items is a convenient and easy option.
✔ Styling Recommendation: Make dressing up easy and fun with AI recommendations. It helps suggest perfectly matching outfits by pairing clothes in the shopping cart or recommending new items that complement each other.
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Examples of success: Using OMNICOMMERCE’s AI to transform the fashion business
Case 1: Managing product information and improving website appeal
One of South Korea’s leading department stores wanted to consolidate seven e-commerce platforms. The challenge was managing the massive amount of product data. They used OMNICOMMERCE’s Tagging AI to automatically categorize and tag over one million SKUs in just one day!
This system not only saved 90% of resources but also tripled the Click-Through Rate (CTR) using smart product filters, making online shopping more convenient and engaging.
Case 2: Improving user experience with AI
A rapidly growing mobile shopping app in Asia faced challenges in organizing products and providing personalized recommendations for customers. After implementing Tagging AI and Discovery AI, they were able to automatically categorize and tag over 800,000 SKUs, reducing errors and increasing the accuracy of product recommendations.
This led to increased sales, and customers spent more time shopping on the website. Even when a desired product was out of stock, the AI recommended similar items, allowing customers to continue shopping without disappointment.
Case 3: Boosting sales with personalized recommendations
A large fashion e-commerce platform in South Korea aimed to increase sales opportunities through personalized product recommendations. They implemented Personalization AI to provide tailored suggestions for each customer.
This resulted in a 30% increase in Click-Through Rate (CTR) and a 300% surge in sales. Real-time customer behavior analysis allows the platform to personalize the shopping experience to meet customer needs, leading to higher satisfaction and repeat purchases.
These examples demonstrate how OMNICOMMERCE’s AI can help e-commerce businesses, particularly in fashion, achieve success by improving operational efficiency, enhancing customer satisfaction, and significantly increasing sales.
AI and Fashion Success
AI not only enables fashion businesses to recommend products more accurately but also gives customers the sense of having a personal stylist constantly assisting them in choosing outfits. OMNICOMMERCE understands the importance of creating a unique experience and leverages AI to make shopping easier and more exciting.
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Creating the best shopping experience with OMNICOMMERCE
If you are looking for a one-stop solution to increase sales and impress your customers in the fashion industry, OMNICOMMERCE is the perfect choice. With advanced AI systems and seamless integration into your business, OMNICOMMERCE can easily create the best shopping experience through your e-commerce website and mobile application.
AI and recommendation systems are your best allies in online shopping, helping you effortlessly find what you love. By personalizing recommendations to match your preferences or predicting what you will want in the future, they make your shopping experience more enjoyable. These technologies also enable online fashion businesses to grow rapidly.
If you want your business to stand out, OMNICOMMERCE is ready to help you achieve your goals with its powerful AI solutions. With tagging AI, personalization AI, and discovery AI, you can trust OMNICOMMERCE to deliver the best experience for your customers.
Click here to download OMNICOMMERCE AI leaflet.
If you are interested in implementing OMNICOMMERCE AI solutions for your e-commerce business, please feel free to contact us at thaisales@iconext.co.th or click our Inquiry Form.
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2. Freepik
