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Let’s see what employee engagement is and how it relates to the company.
Employee engagement means the level of enthusiasm employees feel toward their organization, including mental, emotional, and thought connections. It is a condition that employees are motivated, have commitment, and are passionate about the work to achieve the organization’s goals.
When employees are engaged, they have three positive behaviors (3-S) as follows:
- Say: Employees speak positively about their organization and co-workers.
- Stay: Employees have a strong desire to stay and continue working in the organization despite having new offers from other companies.
- Strive: Employees create an invention, initiate new ideas, and make an extra effort to get success in their work.
The employee’s commitment to work will reduce employee resignations and result in companies saving budget, reducing time for recruiting or training new employees. It can also increase work efficiency. When employees understand and intend to do their work, they can solve problems directly to the point in a short time, resulting in the company increasing profits accordingly.
Employee Engagement Strategies
1. Creating a communication channel
After the team’s action plan is prepared, communicate it with the employees to ensure they understand it properly so that the plan can be executed accurately. Communication between supervisors and employees fosters a better working environment, leading to more efficient work outcomes. The company newsletter is one of the communication channels that makes it easy for employees to keep up with the company news.
2. Creating a proactive feedback system
This is to encourage employees to express their opinions and constructive feedback about work. It is a way to build trust between employees and the company. The company can use the results to find ways to reduce the turnover rate of employees.
3. Giving employees some autonomy
This makes employees feel they are part of the organization. If the company encourages employees to demonstrate their leadership skills at work and empowers employees to take control of their work, they are more satisfied with their involvement and work more productively in their roles.
4. Making time for social activities
The company should provide supplementary activities besides regular work to motivate employees to participate in those activities, have fun, and feel relaxed.
5. Applying an employee engagement platform for data collection
Using software to gather employees’ feedback and analyze insights data to develop leadership skills and promote employee involvement with the organization in each area.
6. Providing opportunities for career advancement
One of the things that motivates employees to strive and want to contribute to the organization’s goals is the career advancement opportunity.
7. Recognizing top performers with rewards
When employees complete their work, the company should make a compliment and congratulate on their achievement by providing rewards to make them feel valued and motivated to continue working to achieve other goals.
Currently, there are several tools for analyzing and improving employee engagement. According to the survey in 2023, the most frequently used tools are as follows:
- WorkTango
It is a platform that can display real-time feedback from employees, summarize employee recognition and rewards reports, and serve as a communication hub between employees and management. This platform has the following three main features:
- Social Hub: A hub for meeting and talking, and a workspace that supports hybrid and smart workplace models.
- Coaching and Manager Reports: Supervisors can immediately recognize and check on the problems of employees.
- Analytics: Reports are available for supervisors to do an in-depth analysis.
2. Awardco
It is a rewards program. In addition to giving gift cards or commemorative cards, employees can choose their gifts in various ways. For example, redeeming hotel vouchers, donating money to charity, choosing products on Amazon, etc. This platform has the following three main features:
- Automated incentives: Employees can set their free time, and the system then offers programs that can motivate employees to participate in the initiatives and complete the task towards the goal.
- Company initiatives: Employees can propose programs to their co-workers for participation in activities such as health programs, volunteer activities, or setting monthly team goals.
- Company Value tie-in: Employees can write a compliment and recognize co-workers for their contributions to the company.
3. CultureMonkey
It is a tool to collect feedback from employees. Organizations can apply the data to analyze and act on employee feedback by focusing on key issues. This platform can also be applied on mobile phones and enable organizations to easily survey and follow up on employee opinions.
Here are some interesting features:
- 50+ employee survey templates: More than 50 employee survey templates are available, and companies can add custom questions to match the organization’s style
- HRMS integration: It is compatible with leading HRMS tools such as Darwinbox, Zoho People, Okta, SAP, and Keka to customize surveys and analyze them in real time.
- Anonymous conversations: Employees can chat and share their anonymous feedback.
- Actionable insights: There is an AI for identifying main issues from employee feedback as well as providing suggestions for solving problems faster. If problems are handled quickly, it will make employees more satisfied.
In addition to the above-mentioned three platforms, there are many other popular platforms. However, you must consider your organization style and objectives that serve a purpose for building a good relationship between employees and the organization so that employees can work happily, and the organization can achieve goals.
Sources:
https://www.culturemonkey.io/employee-engagement/employee-feedback-tools/
https://snacknation.com/blog/employee-engagement-software/
Images:
https://www.segalbenz.com/blog/Successful-comms-strategies-leverage-channel-strengths
